Take it as obvious but we live in a world where chances are companies find your content or your company through search engines or other online forums,
  That shows how important it is to have a strong presentation of it. This means, create a great reputation, easily shareable content, well set up communication, easily found content.
  The following five ways will help you build the reputation and credibility online.

1. - Keep it up to date
  Your website is the FIRST place people go when researching their brand,
  Make sure the basics of your website are set up without any defaults. Once you’ve made sure the basics of your website are spotless you can add extra features as you like.
  Bios are wonderful, people really like companies who show off their team. Also along the lines of bios, writing bios of your employees, humanizes your brand. A strong bio has their name, profession, experience, their expertise. Don’t forget the individual talents, career highlights, awards, outstanding achievements, and hobbies that add to your personality image. Make sure to add a picture as well.
  Keep your website up to date, and with an extensive bio page. It’ll help legitimize your page.
2. - create a company blog
  A company blog can do more than just increase your visibility in search engines; it can also drive traffic to your site and is a good way to build relationships with your customers. But perhaps most importantly, a company blog can position your team as an industry leader. For instance if your head of marketing is continuously providing insights into the latest industry trends, that provides your company with both authority and exposure.
  Along with blogging, don’t forget to make social media marketing and keep that active as well!

3. – online reviews
  People trust reviews about as much as they do personal recommendation. Showing your companies’ reviews on your website is a great way to create positive experiences right off the bat. Obviously you don’t want to show all bad ones, focus on the good ones. The more positive reviews you can get, the better it’ll balance out the negative ones you might get in the future. After all, they say it takes 10 positive to equal 1 negative.
The best way to get more positive reviews for your business is to treat your customers with respect on and offline -- it will be reflected in the online feedback. In addition, make sure it’s easy for people to write a review on your website, and advertise the fact that you would like to hear from your customers. Consider putting a call to action in your email signature, on your website or even on a sign in your store’s window.

4. – social media
Not only do social Medias like Facebook and YouTube rank highly in searches and search engines, they’re also a great pay to push your content out there. Make a YouTube channel with videos about your project, make a Facebook and twitter account for it to update on the simpler things, make an Instagram to post cool pics representing it, and so on. This can bring in a lot more traffic to your site as well. If you’re doing something newsworthy, make sure your customers know about it! Sharing recent press, upcoming events or notable company announcements over social media is a great way to illustrate that your company is active and relevant.
Bottom line: The more social media sites your company is on, the more of its search results you control.

5. Don’t ignore your personal brand
If you develop your personal brand the same way you develop your company’s brand, you’ll have even more visibility and influence over your business’s search results. In many cases, especially when your business is still starting up, your name will be Googled more than your company’s name. It’s important, then, for potential investors, clients and employees to find a positive representation of you online. Your online reputation can be the thing that makes or breaks your business.